ESCAPE Final Conference in Florence, Italy, 4th February 2016

Under the title “Europe: the best destination for seniors”, four projects co-financed by the European Commission have joined forces to organize a high level conference in Florence, Italy, on Thursday 4th February 2016, in the presence of the European Commission, the European Tourism Association (ETOA) and the International Social Tourism Organisation (ISTO). Recognising the potential of tourism in general, and of senior tourism in specific, the European Commission finances project ideas which aim at the extension of the tourism season, the strengthening of transnational tourist exchanges among Member States, and which focus on the 55+ market segment. Among four such projects are the: ESCAPE, SenGoR, senTOUR and Senior Rail Travel.